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A London-based design studio is founded by a student from Central Saint Martin (CSM), which aims to provide consumers with absurd contemporary furniture/product design by combining cutting-edge production technology and speculative design context.

Xiangzhi Design has also achieved great results in the industry. Up to now, it has won more than 50 design awards, such as Red Dot Award, IF Design Award and German Design Award,etc. In the meantime, he has cooperated with Balenciaga, Canada Goose, ASH, Xiaomi and other enterprises in design collaboration projects, and the project results have been exhibited on London Fashion Week Show, Red Dot Design Museum and other platforms.

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